Mac Expo
10: 31 am Randy Newman, Academy Award Winner to perform
10: 29 am In just the first 2 weeks of 2008, we have updated the Mac Pro, introduced Time Capsule, software updates for iPhone and iPod Touch, Movie Rentals for iTunes, Apple TV software updates, and MacBook Air
10: 28 am Environmental highlights: fully aluminum case (good for recycling), first fully mercury and lead free display, circuit boards are BFR free, retail packaging are 56% less volume than MacBook.
10: 26 am New Ad for MacBook Air. Plays off of the ability to fit in an envelope.
10: 25 am Pre-orders today, shipping in two weeks
10: 24 am $1799
10: 24 am 2 GB Memory standard
10: 23 am 5 hours of Battery Life
10: 23 am No optical drive, but a Superdrive accessory is available for $99. Also, software comes with the MacBook Air that allows you to "borrow" a Mac or PCs optical drive.
10: 21 am 802.11n + Bluetooth 2.1/EDR
10: 20 am Other features: 45 Watt MagSafe, 1 USB 2.0 port, Micro-DVI, Audio Out
10: 19 am Steve retaking stage
10: 19 am Otellini: The processor is as thick as a nickle and as wide as a dime.
10: 18 am Apple asked Intel to shrink the Core 2 Duo. Intel shrunk the processor by 60%. Paul Otellini, CEO of Intel is taking the stage
10: 17 am 1.6 GHz Standard, 1.8 GHz Option -- Intel Core 2 Duo
10: 16 am 80 GB hard disk standard, 64 GB SSD as an option. "they're pricy, but they're fast"
10: 15 am 1.8" Hard Drive
10: 15 am How did we fit a Mac in here?
10: 15 am Move a window by double-tap and move. Rotate a photo by pivoting your index finger around your thumb. Of course, pinch-zoom.
10: 14 am Multi-touch trackpad
10: 13 am display is LED backlit. iSight is built-in. MacBook-like keyboard, but with an ambient light sensor
10: 12 am Magnetic latch, 13.3" widescreen display
10: 12 am MacBook Air is 0.16" to 0.76". The thickest part of the MacBook Air is thinner than the thinnest part of the Sony. It fits inside a envelope
10: 10 am We thought 3 lbs is a good target weight, but there was too much compromise with the other features
10: 10 am Most people think of Sony TZ series when they think of thin notebooks. Competition specs: 3 lbs, .8-1.2 inches, 11 or 12" display, miniature keyboard, and slower processor.
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10: 08 am "The World's Thinnest Notebook"
10: 08 am As you know, Apple makes the best notebooks in the industry. Today, we are introducing a third kind of notebook. It's called the MacBook Air
10: 08 am 4th thing: There's something in the air
10: 07 am Steve has re-taken the stage
10: 07 am Gianopulos: Of course, DVDs will still be with us for a while. Digital Copies will be on disks going forward. The first iteration is the Family Guy: Blue Harvest DVD, which contains an iTunes compatible digital copy
10: 05 am Gianopulos: Video rentals aren't a new thing, but Apple is doing it in an intuitive, insightful, etc way. This will be a transformative version of the rental model.
10: 03 am Gianopulos: Fox wanted to make great movies, and get it into as many people's hands as possible. Consumers wanted the same thing
10: 02 am 20th Century Fox was the first studio to sign up for movie rentals. Jim Gianopulos, Chairman and CEO of Fox is taking the stage
10: 01 am New software will be out in 2 weeks
10: 01 am Apple TV price drop. Entry price drops from $299 to $229
10: 00 am The new Apple TV is a free software update.
10: 00 am Demo over, reviewing features.
9: 59 am Music can be bought from within Apple TV
9: 57 am Photo screensavers can be retrieved from .Mac web galleries
9: 51 am Steve demoed starting a movie just after having rented it. Note he has an extremely fast connection. The movie was downloading at 1% per second.
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9: 48 am Can preview movies from the interface, and see what other users who have rented that movie have rented
9: 46 am Demo
9: 46 am HD rentals are $4.99. 100 titles today
9: 46 am Synching with iTunes.
9: 45 am Photos from Flickr & .Mac
9: 44 am Podcasts = audio and video
9: 44 am Apple TV Take 2. No computer required. Rent movies on Apple TV. DVD quality AND HD + Dolby 5.1
9: 44 am What about the flat screen TV? "we have all tried to get movies on a flat screen TV, and we all missed."
9: 42 am iTunes Movie Rentals launches today in the U.S. International will launch later this year. Software updates for iPods and iTunes will be forthcoming
9: 41 am Library titles: $2.99, New Releases: $3.99
9: 40 am Rules: 30 days to start watching. 24 hours to finish
9: 40 am Watch instantly (30 seconds with modern broadband)
9: 40 am Watch anywhere (Macs, PCs, all current iPods and iPhone
9: 39 am Over 1000 movies (available 30 days after DVD release)
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9: 38 am Every major studio is on board
9: 38 am Touchstone, Miramax, MGM, Lionsgate, Newline, FOx, WB, Disney, Paramount, Universal, Sony all on board
9: 37 am iTunes Movie Rentals
9: 36 am 125 million TV shows sold. 7 million movies. Both are way above competitors, but did not meet expectations
9: 36 am 20 million songs sold in one day on Christmas day. New one-day record
9: 36 am 4 billion songs sold as of last week
9: 35 am 3rd thing: iTunes
9: 35 am $20 upgrade for existing users
9: 35 am Maps
9: 34 am Mail, Stocks, Notes, and Weather
9: 34 am For iPod Touch: 5 new apps
9: 34 am Demo is done. The software update will be available today as a free update to all existing iPhone users
9: 33 am iPhone has added chapter options and language capability in iPod mode
9: 31 am Webclips (website bookmarks on your home screen) will remember where you zoomed/panned to. You can create up to 9 of them.
9: 27 am Note: the features appear largely consistent with what was previously leaked
9: 26 am Demoing now
9: 26 am Lyrics
9: 26 am Maps with location, Webclips, Customize home screen, SMS multiple people
9: 24 am We want to give folks something for today. New software.
9: 23 am people are excited about the SDK that we will release in February
9: 23 am First quarter shipping, iPhone has got 19.5% of U.S. SmartPhone market (2nd behind RIM)
9: 21 am 20,000 iPhones per day average
9: 21 am 200th day since iPhone went on sale. 4 million sales
9: 21 am 2nd thing: iPhone
9: 20 am Now showing recent Mac/PC ad for Time Machine
9: 20 am 2 versions: 500 GB version - $299, 1 TB $499
9: 19 am Full Airport Extreme base station with "server grade" hard drive internal.
9: 19 am Leopard feature: Time Machine. For notebooks, it doesn't work so well because you have to constantly plug/unplug a hard drive. New product: Time Capsul
9: 18 am Leopard has also seen some great support from developers. Office 2008 is now shipping. The last intel native app to ship.
9: 17 am Running down some praises of Leopard from Mossberg, Pogue, USA Today, etc.
9: 16 am 20% of Mac OS X install base has upgraded to Leopard
9: 16 am 1st thing: Leopard. 5 million copies delivered in first 3 months. This is the most successful release of Mac OS 10 ever
9: 15 am 4 things to talk to us about today
9: 15 am Thank you to our customers for making it all happen.
9: 15 am Looking back to 2007. 2007 was an extraordinary year for Apple. New iMac. New iPods. iPhone. Leopard, and other software.
9: 14 am Welcome to Macworld 2008. There is clearly something in the air today
9: 14 am Steve is taking the stage. Big applause
9: 14 am New Get a Mac commercial: Happy New Year. PC has had a bad year, but looking forward to this year.
9: 13 am Lights are dimming. No Steve quite yet
9: 11 am Current music: Feist 1234
9: 01 am People are being seated. The room can seat up to 4000 people.
Jan 17th